3 Tips for Making Employee Benefits Sexy
Let’s face it; insurance isn’t the most riveting topic to discuss with employees. But can it be? Can you get your employees more engaged and excited about insurance? I think it’s possible. And by doing this, it’ll lead to a greater appreciation for a costly benefit you provide. So, how can you make one of the more boring topics exciting?
Here are a few thoughts:
- Technology – As with everything today, this is what drives communication for everyone on a daily basis. However, technology is still in the dark ages when it comes to insurance. Use technology as a way for employees to access the important items with regards to their benefits. Allow them to use it for enrollment, communicating information, interacting with doctors, setting appointments – the list goes on.
- Incent and motivate – Create a brand that gets the entire company excited about company goals when it comes to benefits, and then reward those employees who “drink the Kool-Aid.” For example, if employees choose a less expensive option for healthcare services, let them participate in the savings. If employees make improvements in their health status, provide rewards for their accomplishments. Everybody likes to be recognized, and it never hurts to provide a little cash incentive!
- Educate – Most employees are unable to correctly answer questions regarding the specifics of their health insurance plan, which isn’t surprising considering the confusing nature of the insurance industry. However, education is empowering, and at the end of the day, employers want to empower their employees in any way possible. Providing a platform that educates, drives engagement and ultimately satisfies employees is a win-win for the employer and employees.
I understand incorporating some of the items mentioned above takes time and energy, mostly from the leadership team. But, the payoff can be great. We generally find that once these suggestions are incorporated into an organization, they end up creating a culture of results, empowerment and a healthier organization overall.
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