A Baby Boomer and a Gen Y'er Walk Into an Office
Do you ever feel like your corporate communications are falling on deaf ears? You’re not alone. Communicating to a multigenerational workforce can be tricky, especially since most companies are dealing with four major generations ranging from ages 22 through 65+. I know – crazy! To assume each generation will hear, and more importantly understand, your messages the same way is just not realistic. But, how the heck do you overcome this conundrum?
Understanding the trends of each generation is essential in beginning to construct more meaningful communication campaigns and strategies. Here’s a deeper look into the communication styles that each generation tends to prefer:
Veterans (born pre-1945)
- Like written and more formal communication means (e.g. memos, articles and posters)
- Learn through the “teach me” approach
- Prefer face-to-face communication
Baby Boomers (born 1946-1960)
- Like communicating through personal interaction (e.g. one-to-one discussions, presentations, informative and meaningful meetings)
- Want to be “led to the information” in order to teach themselves
- Thrive on conversations about more work-related items, specifically their personal contributions
Generation X (born 1961-1980)
- Like direct communications
- One-on-one interaction works best to drive results
- Phone interaction works, but only at work
- Want to be connected to the right people in order to learn and understand
- Motivated by feedback (positive or otherwise)
Generation Y (born 1981-1995)
- Appreciate direct communication
- Electronically through text messages, emails and social media
- Hallway conversations
- Consider knowledge is power, so multiple means of connecting them to information is critical in their learning and understanding
- Fun is ideal
- Open to 24/7 communicating if it’s entertaining enough
- Communication campaign should focus on messages through electronic means (e.g. text messages, emails, videos and social media).
Understanding these differences in communication styles is imperative in ensuring your corporate messages are heard. Through our EnrollSMART approach, we help companies create communication plans that are personalized to their employee base. Because after all, successfully communicating your employee benefit options is just as important as the options themselves.
To learn more, contact a member of the 'A' Team.
- I'm Calling to Tell You Your Benefits are Awesome!
- Say It Ain't So
- Webinar Replay: Communicating Benefits to a Multi-Generational Workforce
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