Trade secrets are vital to all companies. If your proprietary information is leaked on a social media site, it could be detrimental to your company. If your employees are in charge of maintaining your social media sites like Facebook and Twitter, you should have a social media policy added to your employee handbook.
Having a social media policy in place informs employees what is and isn't acceptable on social media sites. It also protects you by limiting your liability, should an employee get your company in trouble.
A good social media policy prohibits employees from impersonating the employer and making unauthorized statements on behalf of the company. Encourage employees to refrain from posting negative comments about the company and restrict them from accessing or using social media for personal purposes during company time unless previously authorized.
ABOUT THE AUTHOR
Dan Klaras, an executive management leader and board member, is President of Assurance. With more than 30 years of experience, his responsibilities lie in directing all property and casualty insurance practices, as well as the overall sales management and producer acquisition strategy of the agency. As a result, Dan is charged with leading producer education and development and generating new property and casualty products that drive value to Assurance clients. Dan received a Bachelor of Arts degree in Business Administration from Hamline University in St. Paul, Minnesota, and served on the National Workers’ Compensation Reinsurance Pool Board of Governors for three years.