It’s Not What You Say, It’s How You Say It
Communicating is easy, right? Eh, not so much! While we as organizations think that we have a communication style, or means of getting information out effectively to our employees, we sometimes fall short. In order to figure out your company’s style of communicating, there are several key factors to consider…
- Frequency – how often
- Method – email, payroll stuffer, intranet, posters, desk drops, brochures, etc.
- Messaging – who’s the communication coming from
What we know for sure is the more frequently we communicate, and the more consistent we are in our methods of doing so, the greater the overall impact. They say it takes a person 5-7 tries of hearing a message before it actually sticks with them. That’s a heck of a lot of communicating. And that’s why it’s so essential to figure out how to do it right.
Feel me so far? Now let’s throw in that you’re trying to focus your communication efforts around employee benefit-specific topics? Getting nervous yet?
We emphasize the importance of uncovering your company’s communication style because we know that strong communication leads to:
- Enhanced employee satisfaction and engagement
- Increased understanding and knowledge of an employee’s overall benefit program
- Increased morale of the organization as a whole
- Improved employee acknowledgement and understanding of corporate goals and initiatives
- Improvement in corporate culture
How do we know this? Well, we’re our own best guinea pig. We’ve identified our corporate messaging strategy and learned the best means to disseminate the information to our employees on an ongoing basis. Have we failed at times? Darn right we have. But we’ve kept one thing going strong…consistency of the overall message.
We get the fact that many of our clients are running on a lean staff and don’t have the time, resources or even the know how to figure this all out. That’s why we’re here to help! Does it happen overnight? Definitely not. But by creating a clearly defined messaging strategy, focused around important employee-directed topics, you will be heard. And that is all you can ask for!
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