It's Open Enrollment Time...Again (Part 1)
Open enrollment can be overwhelming for employers and employees. Employees are given the opportunity to re-evaluate their current benefits and make changes for the coming year, while employers must choose a benefits package that balances cost and value, and facilitates the enrollment process. Due to a variety of factors, benefit offerings are changing, placing new demands on employees and employers during open enrollment. To make the enrollment process as smooth as possible, it’s important that you, the employer, educate and communicate effectively to your employees. That’s where we can help!
Employers should provide benefits information in an easy-to-understand format that provides employees with essential information to help them make decisions. The way you communicate benefits information to your employees impacts how well your benefits program is understood, utilized and perceived. Remember, when an employee is a super-user of their benefits, namely medical, this directly impacts your bottom line in a good way.
Here are just a few ways you can communicate more effectively during open enrollment:
- Establish solid, valuable and relatable communication between the HR team and employees. To do so effectively, conduct your meetings on-site or via webinar, offer intranet education information, carrier resources and easy-to-understand tools to minimize employee confusion.
- Survey your employee population to determine their priorities – product importance, preferred method of communication, etc. This can identify exactly what your employees want while letting them know you’re listening to their needs.
- Customize benefits and information resources to your employees’ life stages. For instance, if you have a large, older population, feature more retiree benefits and long-term care insurance. It’s also wise to communicate with your employees the same way they communicate on a regular basis. Therefore, if messages are received via postings in a common area, consider placing benefit information in that same area as well.
- By customizing your benefits to your population, you can increase employee satisfaction without increasing your spending
- Employees also have an easier time selecting the benefits that are best suited for themselves and their families
- Make plan information as simple as possible, while also being interactive. Employees should understand their offerings, empowering knowledgeable decisions. We suggest a customized benefit summary that houses a snap shot of all company-specific benefits to help with this.
Need help with communicate during this open enrollment season, check out our other great blog posts:
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