It's Open Enrollment Time...Again (Part 2)
Open enrollment can be rough. And, it’s upon us yet again. Figuring out the best means to communicate with employees so they are actually hearing your message can be daunting. So, why not get a little creative this year?
One of the most trusted and frequently used resources of today in a decision-making process is the internet, specifically social networks and websites. The web is where we read our news, communicate with friends and colleagues and most importantly seek information on pertinent questions that wear on our minds. Why not embrace technology and capitalize on educating your employees through a vehicle they already know and trust during open enrollment? You may consider Facebook, Twitter or even YouTube as a means of spreading and communicating your benefits-related messages.
Here are a few ideas to gain some additional attention, discussion and participation from your employees during open enrollment:
- Twitter offers a way to communicate brief, but important tidbits of information to employees and their spouses (i.e. benefit changes, important enrollment dates and deadlines, etc.) throughout the entire open enrollment process.
- Facebook enables you to create an entire page solely around your benefits, offering employees a venue to ask questions to each other and talk about the options available. It can also be accessed year-round with up-to-date benefit information.
- A site on YouTube can be set up as a means to post an open enrollment webinar or even a video clip explaining the open enrollment process. (We just did something similar! Check out the video we created to encourage employees to sign up for our Wellness Committee!)
Overall, a successful and effective open enrollment process can have a dramatic impact on the relationship between you and your employees. By catering to the way they hear things best, you, as their employer, will ultimately make the experience more enjoyable and worthwhile. As a result, they will feel more secure in their benefits decisions throughout the plan year.
Interested in learning more about open enrollment? Refer back to the first part of this post here.
Why not give it a try? What do you have to lose?
ABOUT THE AUTHOR