Meet People Where They Are
Multi-Generational Workforce Communications
Articles and blog posts about navigating a multi-generational workforce are pretty popular these days. Yes, it’s true, most companies have four or even five generations that make up the workforce. It’s also true that certain preferences or other generational factors are important to keep in mind when creating new programs, structuring benefit offerings or communicating with employees.
However, overly categorizing every new program or benefit initiative into generational groups can result in negative feelings from employees. One way to approach things differently is follow the mantra of “meeting people where they are”. Find out what matters most to your employees, create programs to meet their needs and instill enough flexibility so everyone wins.
Here are a few ways to meet people where they are:
- Provide what everyone wants. Respect and appreciation go a long way with all employees!
- Offer an “A La Carte” benefit menu. People experience things in different stages in their life and it transcends generations. Focus on offering a menu of programs and benefits so employees can select the items that fit where they are today. Programs such as flex-time, short-term disability, community service days, retirement planning, tuition reimbursement etc. Ensure your programs have enough variety to meet everyone's needs.
- Mix your media. It’s not what you say; it’s how you say it. Utilize video, email, focus groups, newsletters, posters and in-person meetings to share messages with employees. The more you mix media the better chance your messages have to resonate with everyone.
So next time you hear or read about different generations, try not to focus on the differences. Think about what makes us all the same and then meet people where they are.
- Communicating Benefits to a Multi-Generational Workforce Webinar Replay
- Communication- A Year-Round Pastime
- Employee Benefits Through the Eyes of Millennials
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