A few years ago I selected this quote to be branded on a wall in our corporate office:
“You can’t just beat a team; you have to leave a lasting impression in their minds so they never want to see you again.”
Why do I love this so much? I’ve got three reasons:
- It’s just plain badass.
- It’s from a woman: Mia Hamm.
- It perfectly fits us; after all, we’re the type of company who chose the word “Dominate” to represent the “D” in our corporate DNA.
Believing that part of our DNA is to dominate doesn’t make us mean, nasty people. In fact, we’re well known for being quite nice. But when a competitor looks up, sees us coming and gets a sinking feeling in the pit of their stomach – it says to me that we’re doing a lot of things right.
ABOUT THE AUTHOR
Jackie Gould is Chief Operating Officer for Assurance. She is responsible for the overall client service delivery platform, as well as maintaining an efficient operation structure through high quality standards. Jackie’s strength lies in leading Assurance through major operational changes and managing multi-faceted projects that touch many organizational areas. She also has executive oversight of Assurance’s technology programs and infrastructure. Jackie plays a key role in creating a corporate culture that blends professionalism and results-oriented accountability with a warm, fun-loving and celebratory environment. A graduate of the University of Iowa, she earned her Bachelor of Business Administration degree in Marketing. Jackie received her Associate in Risk Management (ARM) designation from the Insurance Institute of America and is a current board member for the Counsel of Insurance Agents and Brokers. She also previously served as a board member for the Independent Insurance Agents of Illinois (IIA).