Say It Ain't So?
Employee Benefits Communication
When communicating employee benefits, it’s important to think through who you’re actually communicating with. Your workforce could span four different generations with each age group having their own unique information processing style. Without taking a thoughtful approach to your communications, you could be missing the mark on being heard. Here are some ways to increase the effectiveness of how you’re presenting information to employees:
Use Multiple Communication Channels
It’s about customizing your communication strategy to your population. There are numerous communication vehicles out there to provide a diverse way of delivering pertinent information to your employees. Consider using print, internet, video, in-person, social media, infographics, etc. as a means of conveying your message(s). The key is offering up multiple options allowing your employees to hear and receive the information in a way that meets their learning style. You’re giving employees the freedom to self-select what works best for them.
Similarities Lead to Ah-Ha Moments
Creating meaningful communications that employees can wrap their heads around can come in the form of persona creation. When talking about benefits, creating personas of various career and family circumstances, and showing how each uses available programs to fit their needs, can resonate with employees. It’s an effective way to help them understand how to use current programs in their own lives because they respond to the similar circumstances the persona is experiencing.
Use Live Data
You have mountains of data at your fingertips. You know which plans your employees have enrolled in and what changes have been made over time. Begin using this info to customize your messaging and communications. This creates a more relevant experience for your employees, and absorption of information is more probable.
When used thoughtfully, personalizing a message can be extremely effective. Examples of this can include personalizing emails rather than sending them out with a generic salutation or using personalized cover letters or memos when communications are printed.
Being thoughtful in your approach to communicating with all employees can drive employee engagement. Why not give it a try? These are four fairly simple, low cost ways of creating a more meaningful style of communicating with those that matter most to the company’s successes: your workforce!
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