Social Media Risks
Social media and networking websites are extremely popular. Creating a social media presence for your company is something that should be thought through carefully, taking into account many factors. Interacting on social media just because “everyone else is doing it” is not a good enough reason when you consider the risks social media presents. However, the benefits can include the ability to help your company connect with tech bloggers, current and future clients and potential job candidates.
The key to keeping your risk low is identity management. The best way to prevent Internet buzz from becoming a hazard is to monitor the use of your company name. Set up an alert or periodically type it into a search engine to make sure that your official website is the top hit and that nothing offensive comes up in the first 20 hits, which is statistically as far as most people will dig in a search.
Enforcing a social media policy among employees is a smart way to keep confidential information and misuse of your company’s name offline.
The practice of using social networking sites to further research potential employees and weed out candidates based on content in these sites is risky which could lead to issues of legality. Before you engage in this practice, know what types of hazards you face.
The most obvious problem with this practice is how difficult it is to draw lines between appropriate and inappropriate behavior. According to a study conducted by Harris Interactive for CareerBuilder.com, more than half the employers interviewed said provocative photos on a social networking site were the largest contributing factor when a potential employee was not hired.
By using social networking sites as a filtering tool, you’re exposing yourself to potential lawsuits. Many users post personal information such as their religion and age. Even if you decide not to hire them for legal reasons, such as educational qualifications, the candidate could accuse you of basing the decision not to hire on information obtained from their social networking site.
Remember to examine the underlying risks of social media and consider all feasible scenarios and outcomes to make the most informed decision possible.
Contact a member of the ‘A’ Team for more ways to minimize risk while maximizing health.
- Social Media and the Risks of Filtering Applications
- Need a Social Media Policy?
- Sink or Swim with Social Media Webinar Replay
- Are Your Employees Compromsing Your IT Security?
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