One person at our company stopped smoking this year. There may have been others, but I know of one.
Our corporate wellness program – which included a few smoking cessation benefits and programs – as well as a caring outreach from our human resource leader made a difference for him. Will one non-smoker move the needle when we calculate the ROI on our wellness program for 2014? I doubt it. But that change certainly made a big difference for this one person and his family and friends.
These stories of “just one” keep stacking up over the years. And that’s a return on investment that may be hard to calculate, but is easy to appreciate the value. We’re improving the health of our employees by their participation in our wellness program. You can read more about the results for wellness investment by reading: “What’s Wellness Got To Do With It?”
ABOUT THE AUTHOR
Jackie Gould is Chief Operating Officer for Assurance. She is responsible for the overall client service delivery platform, as well as maintaining an efficient operation structure through high quality standards. Jackie’s strength lies in leading Assurance through major operational changes and managing multi-faceted projects that touch many organizational areas. She also has executive oversight of Assurance’s technology programs and infrastructure. Jackie plays a key role in creating a corporate culture that blends professionalism and results-oriented accountability with a warm, fun-loving and celebratory environment. A graduate of the University of Iowa, she earned her Bachelor of Business Administration degree in Marketing. Jackie received her Associate in Risk Management (ARM) designation from the Insurance Institute of America and is a current board member for the Counsel of Insurance Agents and Brokers. She also previously served as a board member for the Independent Insurance Agents of Illinois (IIA).