Who Do We Appreciate?
You’ve probably heard the old cheerleading routine that starts out, “2, 4, 6, 8, who do we appreciate?” I’ve never quite understood this. First, what’s with the even numbers? I get that 8 rhymes with appreciate, but it always seemed to me there needed to be some kind of explanation as to what happened to the odd numbers. But alas, I digress.
I can tell you who we appreciate at Assurance and that’s each other. That should probably come as no surprise. We’ve defined our culture by articulating what makes up the Assurance D.N.A., and the ‘A’ stands for appreciate. (Dominate and Navigate make up the other two-thirds.)
In reality, when we talk about appreciation as respects our D.N.A., it’s really a far reaching concept. We appreciate our clients, our business partners, our community, as well as our fellow co-workers. And we understand the value of showing this appreciation in ways big and small, but most importantly often. If you’re familiar with Maslow’s Hierarchy of Needs, you know that esteem is right near the top of that triangle, and being appreciated certainly lends itself towards fulfilling this most basic of needs.
The best part, appreciation costs very little. It remains a tremendous business tool that hearkens back to the expression, “It costs nothing to be nice.” Well, the same can be said for taking the time to say thank you. Yes, there are times when we spend a little to make others feel special, but more often than not, our culture of appreciation is defined more by taking the time to let someone know they’re valued.
Case in point: If you follow Assurance on Social Media, you may have caught on that we’re big on the high-five. To enable appreciation, Assurance employees can give each other an electronic high-five through the company’s intranet. Employees take the time to explain why they are appreciating the person, and then can chose to make their high-five private, or share their feelings with the company. I’m incredibly proud to share that in 2014, 100% of our roughly 350 employees sent 12 or more High Fives to their fellow co-workers.
In fact, many employees sent quite a bit more than 10. Our CEO, Tony Chimino, actually led the way by personally sending 52 high-fives to Assurance employees. And 2 employees, Jay Vatanagul and Imran Ali received more than 100 High Fives each. So my answer to the whole 2, 4, 6, 8 question – Jay and Imran for sure!
ABOUT THE AUTHOR