Schaumburg, IL (January 18, 2013) - Steven Handmaker has been promoted to chief marketing officer at Assurance, headquartered in the northwestern suburbs of Chicago, IL. His former title was executive vice president, marketing and communications at Assurance.
Assurance is one of the nation's largest and most awarded independent insurance brokerages. The company provides thousands of businesses and individuals across the country with all things insurance.
"As we see it, the brokerage industry in general has lagged in technology and marketing which serves not only a brokers ability to compete but also provides a better product for our clients,” said Tony Chimino, CEO of Assurance. "It's a huge area of opportunity, and Steven has been able to push us to the next level as far as digital marketing and marketing automation.”
Handmaker serves as a member of Assurance's executive management team and is responsible for the company's marketing, communications and branding efforts. As Assurance's top creative professional, he offers counsel on all marketing communication initiatives and acts as the primary writer and editor of key company messages.
"My experience lies in developing and implementing comprehensive strategic marketing plans incorporating multiple delivery channels,” Handmaker said. "I've become passionate about those channels which allow for conversation with our audience.”
Handmaker has become an expert in digital marketing within the insurance industry, and he serves as point on digital activity leadership within the company. In addition, he has executive oversight and financial responsibility for Assurance's small business and private insurance operations.
His internal branding strategies have strongly influenced the company culture. He was influential in developing yearly themes for Assurance, such as "Everybody Wang Chung Tonight” and Domo Arigato, Mr. Roboto!” He has leveraged the power of promoting internal culture into more than 30 awards in the last five years for client service and being a "Best Place to Work.”
"I'm most proud of being able to provide so many great people with an awesome place to work,” he said. "We're so fortunate to lead a company where people can further their career development, make a meaningful contribution to society and be challenged and motivated each and every day. Our success as an organization makes this possible for nearly 300 families. For me, and I know the rest of the leadership team, we're inspired to continue to succeed and grow on our employees' behalf.”
A 1993 graduate of Illinois State University, Handmaker has a bachelor of science degree in Public Relations. He is licensed in property and casualty insurance as well as life and health insurance.
Handmaker lives with his wife Pamela and two children, Cameron and Max, in Deerfield, Illinois.