Assurance Financial Services (AFS)

Maybe you’re looking to improve your benefit package with retirement plan advisory services and financial wellness education, or perhaps you simply need someone to answer the phone when you call with a retirement plan question (those automated messages are never fun). Or maybe you’re just confused about what exactly it is you’re paying for. The AFS team provides comprehensive retirement plan advisory and education solutions, attentive customer service, cost transparency, professional insights and analytics to help minimize fiduciary risk and maximize financial health for your employees. We work with 401(k), 403(b), and non-qualified deferred compensation programs. 

Effective Retirement Plans to Meet Your Goals

In today’s workplace, it’s no longer enough to offer any old retirement plan as a benefit option and call it a day. Employers demand a competitive and effective retirement plan program that will engage their employees and help them in achieving their retirement goals, while employees need strategic education to help them navigate their options. AFS is dedicated to providing custom, plan-specific resources to both employers and their employees. 

100% Focused on Employer Sponsored Retirement Plans

A great retirement program goes beyond the investment lineup. At AFS, we understand the broad spectrum of workplace demographics, and we’re ready to bring educational resources to help build a culture of financial wellness in your workplace. We have dedicated professionals whose singular focus is on employer sponsored retirement plans – so you can be assured you are not partnering with generalists that dabble in retirement plan advisory services. As your partner, the AFS team welcomes the opportunity to share fiduciary responsibility with you under a 3(21) or 3(38) arrangement.

Making You an Expert on Your Plan

AFS understands that not everyone is a retirement plan guru, and important plan level data needs to be digestible and align with your organization’s goals. In the end, it’s our #1 goal to provide value and a clear means to evaluate your plan, measure results and propose improvements. 

Employer Sponsored Retirement Plan Advisory Services

AFS Video

For years, Assurance Financial Services, Ltd. (AFS) has provided our corporate clients, not for profit organizations and business executives with retirement plan advisory and financial wellness educational services. AFS began from an increased demand from our clients, coupled with an expanding in-house team of retirement plan professionals.

AFS is a wholly-owned subsidiary of Assurance that provides independent guidance, retirement solutions and comprehensive education options. AFS was created with one simple goal in mind: helping our clients minimize fiduciary risk while maximizing financial health for their employees.

Ready to minimize your fiduciary risk and maximize your employees' financial health? Schedule a call with Rich Cordova, who leads our retirement practice.

Assurance Financial Services (AFS) addresses the following needs:

• Having customized and comprehensive financial wellness education
• Receiving independent insights through fee transparency, plan analysis and benchmarking
• Working with a team of dedicated retirement plan advisory professionals
• Sharing fiduciary responsibility
• Attracting and retaining employees

Here are 5 ways we’re different than other retirement plan advisory practices:

Competitive Retirement Plans – For Everyone
Every employer should strive to construct a retirement plan that creates successful outcomes for their participants; however, not all participants are the same. AFS works hard to understand those differences and provide the greatest value for your employees regardless of what stage of life they are in.

Custom Education Opportunities
No more industry jargon here. We're committed to making sure your employees have a clear understanding of your retirement plan program.

Expert Insights in a Digestible Format
AFS understands that not everyone is a retirement plan guru, and important plan level data needs to be digestible and align with your organization's goals.

Dedicated Team of Retirement Plan Specialists
Our team's singular focus is centered on advising employers with their retirement plan programs.

Shared Fiduciary Responsibility
As an independent consultant and partner, the professionals at AFS can share fiduciary responsibility under a 3(21) or 3(38) arrangement, and implement a disciplined process to help better manage fiduciary obligations.

To learn more about how we're different than other advisors, check out this flyer.

Or, connect with the AFS team to see how AFS can help.


Check the background of this firm on FINRA’s BrokerCheck.

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  • Total Cost of Employee Benefits Calculator | Assurance

    What does it really cost you to offer an employee benefits? Let’s add up all the costs associated with medical, dental, income protection, retirements plans as well as mandatory programs such as Medicare, social security and unemployment. How much life insurance coverage do you need? Find out what you’ll need to plan for in order to provide income and debt protection for your family members.

Effective April 1, 2020, Assurance has joined Marsh & McLennan Agency LLC (MMA).

Securities offered through MMA Securities LLC (MMA Securities), member FINRA / SIPC, and a federally registered investment advisor. Main Office: 1166 Avenue of the Americas, New York, NY 10036. Phone: (212) 345-5000. Variable insurance products distributed by MMA Securities LLC, CA OK 81142. MMA and MMA Securities are affiliates owned by Marsh & McLennan Companies.

This site is published for residents of the United States only. Registered Representatives and Investment Advisor Representatives of MMA Securities LLC may only conduct business with residents of the states and jurisdictions in which they are properly registered. MMA Securities LLC does not provide legal or tax advice.

Securities offered through Kestra Investment Services, LLC (Kestra IS), member FINRA/SIPC. Investment advisory services offered through Kestra Advisory Services, LLC (Kestra AS), an affiliate of Kestra IS. Assurance Financial Services, Ltd and Assurance Agency, Ltd are not affiliated with Kestra IS or Kestra AS. Assurance Financial Services, Ltd is a wholly owned subsidiary of Assurance Agency, Ltd.