Liz Smith

President | Assurance

As a member of both Assurance’s executive management team and board of directors, Liz is responsible for the overall vision and strategy of the employee benefits department. She oversees the areas of healthcare reform, consumer-driven health plans, compliance and wellness. Liz is the top employee benefits professional at Assurance, advising the company’s benefits consultants and creating and maintaining strategic relationships with carriers and other vendor partners. Prior to joining Assurance, Liz served as Senior Vice President, Practice Leader of Employee Benefits for a national insurance brokerage. Before becoming a Practice Leader, she held various roles in employee benefits including that of Producer, Account Executive and Account Manager.